The 1% Business Creator Method: How to Compete With Big Content Creators for Free
When we first began making content, I thought I needed it all—the fancy camera, the expensive microphone, the lights, and the studio.
Guess what? None of that matters as much as you think.
Some of the most successful creators you know today? They started with nothing more than a phone in their hand and a story to share.
That’s the secret: the top 1% of content creators don’t win because of their budget.
They win because of their consistency, message, and ability to connect.
Let’s break down how you can do the same—without spending a dime.
(Kind of ironic coming from a Podcast Studio owner right? 😂)
But me and Fonzi really want to see you win! no excuses baby!
ok... here we go...
Step 1: Use What You’ve Got
Your phone is all you need. Period. I’ve seen podcasts recorded on iPhones and even one on an Apple Watch. And they worked.
Why?
Because the message was clear.
The truth is: the best equipment is the one you already own and actually use.
Don’t waste months saving up for gear. Start today.
Step 2: Know Your Niche
The fastest way to cut through the noise is to know exactly who you’re talking to.
Ask yourself:
What problems does my audience face?
How can I help solve them?
What do they need to hear on repeat until it clicks?
Don’t be afraid to cover similar topics again and again.
People need repetition.
You’re the only one who hears 100% of your content.
Step 3: Structure Your Content
Not sure how to present your ideas? Here are three easy formats:
Actionable: “3 steps to stay consistent with content”
Analytical: “What we can learn from Nike’s latest campaign”
Listicles: “Top 5 tools that save creators hours every week”
Pick one and run with it.
Step 4: Stay Consistent
Want to know the difference between a struggling creator and a thriving one?
Consistency. It’s not about being perfect—it’s about showing up.
Set a schedule you can actually stick to and don’t overcomplicate it. Weekly, daily, bi-weekly—just commit.
Step 5: Embrace Imperfection
Here’s a hard truth: no one connects with perfect.
Your audience doesn’t want a flawless version of you—they want the real one.
Share your mistakes, your behind-the-scenes, and your process.
That’s how you build trust.
Step 6: Leverage Conversations
Struggling with ideas? Start talking.
Talking with clients, coworkers, or your team is a goldmine for content.
#GoldenBoulders right???
Record them, clip them, share them. Every conversation can become a piece of content.
Step 7: Experiment and Adapt
The top creators don’t stick to one strategy forever.
They test, experiment, and adjust.
Watch what your audience responds to, then lean into it.
Wrapping it up...
The truth is, you don’t need a big budget. You don’t need fancy gear. You don’t even need to “wait until it’s perfect.”
You just need to start.
The 1% of content creators who win are the ones who take action with what they already have.
So go grab your phone, pick a topic, and hit record. Your audience is waiting.
PS: If you want personalized support for 5 days (which is normal btw!) Fonzi is running a FREE One on One Clarity Challenge starting in the next couple of days.
He only have a few spots left, so if you have 15 to 20 minutes per day, and want to start creating momentum... this is for you!
Just go to www.bizbros.co/monetize and fill out the form after you click the big orange button :)
See you in there! can't wait to support you!
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For those skipping the block of text :)
The 1% Content Creator Method
Use what you’ve got – your smartphone is enough.
Know your niche – focus on solving real problems for your audience.
Structure your content – actionable, analytical, or list-style works best.
Be consistent – showing up beats fancy gear every time.
Embrace imperfection – authenticity > perfection.
Leverage conversations – turn real talks into content.
Experiment and adapt – test what resonates and double down.
- You are awesome! 😎
PS:
If you want the full breakdown and us chatting through this, here is the link to the podcast!
